What is Domain Authority and how to improve it?


All the bloggers who have blogs also know about SEO and related terms such as backlinks, Google PageRank, etc., which they can use to bring their website to search engines on a good rank, so that traffic on their website. And they will be able to earn a good income through it.

All terms that are related to SEO are very important for getting the website a good rank on search engine and one of them is the “Domain Authority”, which is very few people know, and this is also very important for blogs if we will not pay attention to it. Google's page will have a profound impact on the position of your website. So let me tell you today:

    What is domain authority?

    Domain Authority, which we call DA in short term, is a metric created by Moz company, whose purpose is to give ratings within 1-100. DA is an important factor in Search Engine Optimisation (SEO) which shows how well our website is on the search engine or SERP. So, as your website's Domain Authority, the higher it will be in its ranking search engine and the more robust traffic your site will get.

    DA of different is the website is different. DA, who has started a new blog, remains within 10-20 months of DA after some three months. The longer your domain becomes, the DA will increase. The more DA, the more organic traffic will get. But here the question arises how we can detect the DA of our blog. So let's know about this too.

    How to check Domain Authority?

    There are so many tools available on the internet where you can learn how much your website's domain authority is. But we will use the best domain authority checker tool and Moz Open Site Explorer is a great tool where when you write your site's domain address, this tool will show you your latest DA score.

    It is not known to anyone that a website's rank of domain authority is given on the basis of which base. It is only known to the Moz company which has invented it. Moz's system checks out 40 different factors to rank a specific domain such as how old your domain is, how many links are connected to your site, how many high DA websites are linking you, etc. By doing so, 40 factors check out to give the Moz team rank.

    How Domain Authority is calculated?

    Domain Authority is calculated through multiple factors, including the number of total links and linking root domains, into a single DA score. This score can be used when comparing websites or tracking the "ranking strength" of a website over time.

    DA of any website never remains constant or it increases or decreases. If the DA of your website is increasing, then it will be very fitting for you if the DA is decreasing, this is a very bad sign. For this, you need to increase your blog's DA. but how? Let's know,

    How to Improve Domain Authority?

    Rising up the domain authority of your blog means finding your blog a high rank on search engines. The domain is proven to be the most favored to grow, the links that are coming from your site on the others site, whose DA rank is good or more than yours. Therefore, a blogger should focus on the link building. By following the given points, you can improve your blog's DA.

    1) Promote content on social media:

    The content of our site is very famous to rank. We get referral traffic from the social media site and this also increases the brand trust value of the site. This is the best way to rank your website on Google's page and to reach your audience as much as possible. The more people like your writing, the more fans your followers will grow. And it will have a direct impact on your domain authority.

    2) Strengthen the Interlinking of your website:

    Interlinking means linking page of your own blog to another page. People will also post a new article on your blog, remember that every post has been linked to your blog's 2-3 other old posts which have become a high rank on the Google search engine page. By doing this, link juice passes in a new post from an old post and the chances of visiting more visitors are increased in that post. Thereby increasing the chances of DA increases too.

    3)Link building:

    Link Building is a great reason behind the increase in DA. Try to get as many backlinks as you can and keep an eye on one thing that they get all the links from quality sites. If you meet those links with low-quality websites then your DA will take a lot of time to grow.

    4) Create completing content:

    Part of Google’s search algorithm ranks your content on the based off engagement metrics, like organic traffic, SERP CTR, direct traffic through Chrome, total traffic, time on site, bounce rate, brand mentions on authoritative sites, and return visits.

    To boost your website’s engagement, domain authority, there's the really only way to do it -- you must attract and engage a targeted audience by creating high-quality content. Compelling content or high-quality content will also attract the most organic backlinks from other websites in your industry. Content also grow an audience.

    Note: "Content builds relationships. Relationships are built on trust. Trust drives revenue" - Andrew Davis

    5) Audit your link profile:

    Google prefers link profiles (a list of all your website's backlinks) to consist of links from a high variety of sites and high-authority sites. The search engine considers this a part of an authoritative and trustworthy site.

    Free SEO tools like Backlink Checker, SEMrush and Moz’s Link Explorer by which you can check and measure your link profile’s health. And Google’s Disavow Tool can help you strengthen your link profile by nixing any poor or undesirable links from your website.

    6) Earn high-quality links.

    Earning high-quality inbound links or backlinks from websites and pages with high authority scores is crucial for boosting your domain authority. To earn these backlinks, try using Backlinko’s skyscraper method.

    The skyscraper method is an SEO practice where you find content that ranks well for keywords you’d like to rank for -- if a competitor’s content ranks number one, then they'll have a ton of backlinks. Then, you create content that’s better than the top ranking posts and use SEO tools to find all the sites that have linked to your competitor’s content. Finally, you ask the most relevant sites to replace your competitor’s link with a link to your improved content.

    In 2019, Backlinko asked 160 websites to link to their post about Google’s 200 Ranking Factors and they earned 17 inbound links, which is an 11% success rate. Even though 17 backlinks doesn’t seem like much, a lot of those referring websites had high domain authority scores, so the post’s organic traffic increased by 110% in only two weeks.

    Another way you can earn high-quality links is by asking other websites that have a higher domain or page authority score to link to your top content. Just make sure your content is relevant to the referring website’s content.


    I hope you understand what is the Domain Authority (DA). All the points I have mentioned here are in a quality blog, the better your blog's quality will be as well as its domain authority. If you have not yet meditated on your DA, then start paying attention now. Follow the points mentioned above and then see how much money you get from it.