Tagging and Mention Features Of Instagram

I have been speaking a few many of my friends about the importance of tagging/mention on Instagram. I was surprised to hear that a lot of them were not making use of the feature. As I am sure you are aware, it’s important that you and your business are getting the most out of Instagram. So, I decided to share a post all about on Instagram tagging/mention Feature.

    instagram tagging feature

    Why is Instagram Tagging/Mention is important?

    As you all know that Instagram is a social visual content marketing tool having more than 1 billion active users worldwide. If you want to get more engagement on your post you have to tag your friends in your Instagram post.
    Tagging/Mention identifies someone else in a post, photo or status update that you share. A tag may also notify that person that you have mentioned them or referred to them in a post or a photo, and provide a link back to their profile. You can tag someone in a photo that you share to identify them in the photo. According to Instagram research, 72% of Instagram posts contain no tagged users. This is not surprising, perhaps, but it may be a mistake. As we're about to see, tagging/mention users directly increase engagement.

    What is Instagram tagging/mention feature?

    A classic strategy to increase Instagram engagement is to tag other users. You might aim to share a post with friends, to tell another user you've featured them, or to get the attention of an influencer.

    A number of ways to tag someone in your Instagram post.

    To tag people as you're posting a photo or video: After you've selected a photo or video and added effects and filters, tap Tag People from the Share screen. Tap on someone in the photo. Start entering their name or username and select them from the dropdown menu. You can tag people in your Instagram post through these given different ways which are given as:
    1. In post comment.
    2. In your post description/caption.
    3. In profile Tagging/Mention
    4. In the Photo or Visual Content
    5. In Instagram Story

    How to tag people in your Instagram post-Comment?

    Another way to utilize tags is in the comments of your Instagram posts. Tagging/Mention another user in a comment is useful if you want to alert another user or ask a question to the person or business who posted the picture. If someone comments on your picture, you should respond and tag them in the comment. Tagging/Mention in a comment works in nearly the same way as tagging/mention in a caption? To tag someone in a comment, do this:
    1. Type the @ symbol with their username.
    2. The username should pop up when you’re replying to a comment even if you don’t follow the user.
    3. Tap the username.
    4. Post the comment.
    To bring your friends attention to an interesting post to tag (or also called as mention) with their username in the comment. This sends a notification to your friend so they can see the post.
    If your friend's Instagram account is private then your friend will not see your tag if the post is private(unless they follow that account).

    How to tag people on your Instagram description/caption?

    In addition to tagging/mention a person or a business in the Instagram photo, you can also tag a person or a business in the caption of an Instagram photo. Tagging/Mention in the description is useful when the description mentions the business itself. A tag in a description enables followers to quickly click on the tag to access the tagged user’s profile. To tag someone in a photo description, follow these steps:
    1. As you’re writing your post description, type @ and the username of the person or business.
    2. Tap the username as it comes up.
    3. Tap “Done”.
    The description of the photo is also the place where you can use hashtags. If there are relevant hashtags for the photo like #instagram or a custom hashtag for an event, this is the place to include it.

    How to Tag people in your Instagram Profile?

    You can tag people in your profile section with their username. Your tagging/mention starts with using the symbol “@” follow “@username”
    if you tag your friends in your profile section then this tag will notify the person that you have mentioned them and show your friends of friends. To tag someone in a photo description, follow these steps:
    1. Go to the profile section.
    2. Edit profile.
    3. In your bio section, you can tag someone.
    4. done.

    How to tag people in the visual photo or video content?

    When adding a photo to Instagram, you will have the option to tag different people, business, or brands. To tag someone or a business in an Instagram photo, follow these steps:
    1. As you’re uploading a photo, tap the “Tag People” button.
    2. Tap on the person or object in the photo you want to tag.
    3. Type in the username and it should appear from a drop-down menu. Click it.
    4. Tap “Done”.
    Note: Similar to Facebook, you may have trouble finding a username if you don’t follow the person or business’s account. If you don’t see the username, you can search for it through the Instagram search function. To streamline the process, we recommend following a user before tagging/mention, or if you’re ready to post, going back to edit and tag the photo after posting.

    How to Tag people in your Instagram Story?

    When sharing a photo or video to your story, you can tag or mention someone: To tag/mention someone on your Instagram story, follow these steps:
    1. Tap in the top left of your screen or swipe right from anywhere in Feed
    2. Take a photo or video, then tap
    3. Type @ followed immediately by their username, then select the person you'd like to mention
    When you mention someone in your story, their username will appear in your story with an underline. Anyone who can see your story can tap it to go to their profile.

    People you mention will get a push notification telling them that you've mentioned them in your story. They'll also get a direct message from you that includes a preview of your story. This preview disappears from the message thread after 24 hours.
    You can mention up to 10 people in each photo or video you share to your story. If you mention multiple people, they'll each get a message from you individually.

    Benefit of Tagging/Mention someone in your Instagram post.

    If you want to reach out to your friends, brands, tag them in your posts that showcase their profile. Influence people why they need this Instagram tagging/mention feature like to get more followers, for more engagement, etc.

    Best Tagging/Mention feature out of these four ways?

    As per my opinion visual photo or video tagging or mentioning feature is best. Because photo and video are most people choose to share on Instagram for getting more engagement and more Instagram follower and tag others to attract in their post.


    I hope you are now up to speed with Instagram tagging/mention feature what it is, why it is, and how it can help to tag someone on Instagram. Start including Instagram tagging/mention in your Instagram strategy today.